You may have heard that these days almost every web developer is going for responsive web design. We’re here to teach you exactly what responsive web design is and why you should choose this design for your website.
Responsive web design, or a responsive website, is a kind of website which automatically adjusts depending on the screen size of the consumer’s device. When a consumer visits a site on their mobile, tablet or desktop, and the site doesn’t show significant changes in the layout or change in appearance, the consumer may leave the page, or change their opinion on your site when all it takes is a change in design.
Opting for Responsive Web Design
Whatever type of business you own, having a website is necessary for this digital era. Since millions of different users visit the internet on millions of different devices, it is better to have a responsive web design which can work on any device that a consumer uses to visit your site.
Let’s talk about the most important reasons to go for responsive web design:
Cost Effective and Lower Maintenance
Since different layouts are required for different devices, having two models for a single website will increase the cost of website development. Instead of that, having a responsive web design which works on every device will not only save on costs but will also increase the reach of your business to different users.
Also, maintaining two different versions of a single is not at all feasible when you can have a responsive website. It will save the cost of maintenance of the website, and you can invest the saved amount in making the website more appealing and user-friendly on all devices.
Increase User Experience
These days, users are looking to have the same experience of a website, no matter what device they are on. Non-responsive websites distort the user experience as they don’t appear the same across the board. The desktop version of a website may provide the best user experience, but when a consumer visits a website on a phone or tablet, the texts usually is jumbled, image alignment is distorted, and navigation becomes tough. All of the above can discourage a consumer from continuing to browse your site, resulting in the consumer forming an unfavorable opinion of your site, and losing business to your competitors online that most likely are using responsive web design.
Unlike the before-mentioned scenario, imagine a site which transforms itself to any screen size without making significant changes to the appearance. The user is more likely to stay on a website which is easy to use and doesn’t rely on the consumer’s screen size.
Increased Traffic Decreased Bounce Rate
With the increased number of mobile phone users, the majority of the traffic that a website receives is from mobile devices. Users can access the internet anytime and at anyplace, and having a site which suits all devices and screen sizes is likely to get more traffic than just the desktop versions.
The similarity in the appearance of the website on desktop and mobile is what attracts user the most. It also makes it easier for the user to visit the website on any device which decreases the bounce rate.
If a user notices that the website doesn’t work correctly on different devices, he may not want to stay on the site. Thus, responsive web design will not get only get you more traffic, but will also decrease the bounce rate.
Adaptability to Screen Size
New devices with new screen sizes (like Infinity Display in iPhone X and Samsung Galaxy S8) and new functionalities are being launched intermittently as of late. Responsive web design will let the user get the best experience of your website even on the latest devices.
You don’t have to set the layout dimensions or anything of the like; the website will automatically decide how it can best appear on any screen. It saves a lot of time and energy for the developer while simultaneously increasing the usability of the website on any device.
Better SEO, Better Ranking
A responsive web design only generates one URL instead of two URLs for two different versions of the same website. This facilitates better SEO which results in better ranking on Google.
Google prefers mobile-friendly, responsive websites more than sites that only offer desktop versions. It is easier for the search engine robots to crawl and index the single URL of a website.
The responsive design of a website is fast to load, ranks high in user experience, and high on quality of the content. All these factors let the website rank higher in SERPs.
Since the website is readable on any device with any screen size, the sharing of data across different social media platforms becomes easy. This increases the audience, which increases the visibility of the website and further increases traffic and engagement, ultimately leading to better rankings of the website on Google.
It is difficult for designers to ensure a consistent user experience across the expanding range of devices. Responsive web design not only saves money and time, but it also helps increase conversion rates by retaining the clients for the long run.
The entire strategy of having a responsive website is mainly focused on the growing number of mobile visitors, increased usability, increased visibility on search engines as well as social media and improved SEO ranking.