Airtel Africa Shows How Fast Its Network Is With These Brilliantly Art-Directed Ads

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Ogilvy Africa has come up with a cracker of a print/outdoor campaign for telecommunications company Airtel Africa. The 3-ad series features aerial photographs of a lion, a shark, and a cheetah chasing their preys at full speed in a circular path. The outline of a mobile phone is superimposed on the photograph, which makes the circular path resemble a loading ring that you see online when a webpage or video is about to load. The tagline reads, “Africa’s fastest network. Airtel.”
The objective was to show how fast Airtel’s service is, in an Africa-centric way. Check out the ads below.

1. Lion & Wildebeest
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2. Shark & Seal
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3. Cheetah & Gazelle
View full sizeCREDITSAdvertising Agency: Ogilvy Africa, KenyaChief Executive Officer: Mathieu PlassardRegional Creative Director / Copywriter / Art Director: Joao Espirito SantoCreative Director / Copywriter / Art Director: Shashank JhaProduction Manager: Heeral GandhiCreative Director / Illustrator: Tico Moraes / Studio NutsAgency Operations Director: Phyllis Kinyanjui / Havas KenyaAccount Director: Joyce Kigathi / Havas Kenya

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My name is Arun. I’m the founder and one-man army behind all of this.I started working with Switch Your Mood since 2016, and it became my passion and job since then. Hopefully, it will remain so. ?I’m experienced, hard-working, helpful, friendly, and I always do my best to provide you with great services and helpful guides on my blog.If you have any questions, don’t hesitate to ask! I’m just one message away!
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