Are You Using the Best Pinterest Pin Size for 2020?

32 min


Wondering what

Wondering what’s the best Pinterest Pin size?

You’re in good company. Pinterest is changing things up, and Pinners are confused.

What’s a Pinner to do? Well, let’s see what Pinterest says.

We will cover:

Latest Pinterest Pin size info.Alternate Pin sizes to the classic 2:3 – do they work?NEW! Video Pin sizes.How to Pin a large image while keeping your site load times FAST.And more!.

UPDATED often with info from Pinterest. Most recent: December 2019.

I keep my “finger on the pulse” of this important visual marketing concern, and promise that I have the latest info for you.

What does Pinterest say about Pin sizes?

Pinterest has been saying for years that the optimal Pin size is a 2:3 proportion.

For quite some time, that topped out at 736 x 1104 pixels, but they’ve scaled down the size of the Pin when clicked. Now a 2:3 Pin will never appear larger than 564 x 846.

In 2018, Pinterest recommended you create Pins at 600 x 900 pixel size.

Now Pinterest says 1000 x 1500 pixels is optimal – or any 2:3 aspect ratio.

When you pick images for Pinterest, think vertical. Most of our formats are vertical, and taller than they are wide. We recommend that you use a 2:3 aspect ratio for all of your Pins.

“Aspect ratio” may sound complicated, but it’s just a way to talk about an image’s width, compared to its height. A 2:3 aspect ratio means that your image’s width is ⅔ its height.

For example, your Pin could be 1,000 pixels wide, by 1,500 pixels tall. If your image falls outside this ratio, it could get truncated in people’s feeds and they won’t get to see your full Pin. source

All these image dimensions represent a 2:3 aspect ratio, and appear to be Pinterest-approved.

Which Pinterest Pin size should I use now?

Any 2:3 size is recommended by Pinterest (see other options below).

Some of my readers have suggested that the 564 width x 846 height actually looks best after uploading to the Pinterest platform.

I found that the 2:3 final size of 564 x 846 works best. The idea is to provide Pinterest with an image size they won’t need to “resize”. Because when they do, the blurring is so bad that the text on the cards aren’t readable.

Pinterest has never recommended smaller than 600 x 900 though. In fact, in a conference they said they prefer larger, higher resolution images, and specified 1000 x 1500.

I haven’t seen any evidence that the platform actually favors larger images, though some Pinners assert that it does.

I would caution you against placing any images wider than your blog’s content area on your website, as these will slow down your site. Google hates slow sites.

Some people will place a small image on their site but post a large one on Pinterest. You could try this if you’re a stickler for high-resolution images. I’ll discuss a couple options to implement this further down in this article.

A fast-loading website is critical to get traffic from Pinterest and Google.

I tend to create images at 720 (my blog’s content width) x 1080, or occasionally 600 x 900 for even tighter file sizes.

Or taller! Read on…

Can I Pin square images to Pinterest?

In the same August 2017 webinar where they dropped a bomb about Pinterest hashtags, they also mentioned square images! For years they’d been saying 2:3 or taller, and now they were saying square up to 2:3 (1 1/2 times as tall as wide). This was new!

I haven’t found square images to be the best performers.

Don’t create square images for Pinterest specifically, but if you already have them, give them a go. Follow up with the stats to see if they’re working.

I did have one square Pin get 200 repins this year. For a square Pin in 2019, that’s darn good.

Don’t understand 2:3? READ How to Grasp Social Media Image Aspect Ratio

What size is a Pinterest long Pin?

I’ve never found 2:3 Pins to be my best performers, either. In fact, my top blog posts for Pinterest traffic have tall infographics. This “infographics rule” stat extends to my top 12 of 18 posts for Pinterest traffic.

I had even started making my “regular” Pins taller than 2:3, because others have raved about how well tall Pins perform.

But now? Maybe not. Know what Pinterest called those feed-hogging, extra-tall Pins during that August 2018 webinar?

Giraffe Pins. And I don’t think they meant it in a cute way.

I think Pinterest is out to quash those space-hogging Pins.

As always, check your stats to see which Pins are working best for you.

Pin size updates 2018–2019

In March 2018, Pinterest confirmed that Pins longer than a 1:2.1 proportion will be cropped. You should take this into consideration for your designs going forward.

In June 2018, Pinterest said their algorithm will favor Pins that are approximately 2:3 proportion. Deviate much from that “golden ratio,” and you may struggle to get traction.

Pins longer than 2:3 will have to earn their right to be seen. If you take twice up as much height as a 2:3 Pin, you’ll need twice as much engagement to get into the Smart Feed as often.

As an example of the tall proportion that avoids being cropped in the feed, Pinterest had said 600 x 1260 pixels. Longer Pins will still be seen in full when tapped.

For 2020, Pinterest ONLY recommends 2:3 ratio:

Use high-quality, vertical images that will stand out in people’s feeds. We recommend a 2:3 aspect ratio (ex: 1000 x 1500 pixels). Other ratios may cause your Pin to truncate, or may negatively impact performance. source

Yet bloggers are still saying long Pin sizes work best for them!

OK, so what size should I make my Pins already?

There’s not ONE specific size you must follow.

I still believe in infographics! They outperform all others for me. 8 of my top 14 Pinterest-traffic images are TALL infographics.

Yes, traffic, not just repins.

Pins taller than 2:3 proportion must provide additional value. DO NOT stretch out a boring, text-based Pin to make a space-hogging “Giraffe Pin.”

Infographics and helpful multi-photo Pins (especially step-by-step “instructographics”) should continue to perform well.

I usually make my Pins the width of my blog’s content area, so I’ll continue to use 720 width. For an “optimal” 2:3 Pin image, that means 720 x 1080 for me.

I will still make and post infographics.

For this article, I tested my old, taller infographic against one that’s twice as tall as wide – AND a new “infographic” in a 2:3 shape!

Result: I honestly saw little difference between the 3 shapes’ results.

Determine your best Pin size

I recommend making Pins no smaller than 564 x 846 (2:3 ratio) up to 564 x 1,184 (to not get cropped).

To make it simple, you can go with Pinterest’s 1000 x 1500 (2:3 ratio) and 1000 x 2100 (to not get cropped).

Or go with your blog width and do some simple math: 1.5 x blog width.

Anything larger than 564 will be scaled down proportionally, so use the width that looks good on your blog.

Easiest: Best Pin sizes are one and one-half to twice as tall as wide.

More about infographics in the next section, so keep reading.

Pin SizesPixel Dimensions(choose any)1:1 Square pins 564 x 564 px600 x 600 px1000 x 1000 px2:3 Optimal pins564 x 846 px600 x 900 px1000 x 1500 px1:2.1 Long pins564 x 1184 px600 x 1260 px1000 x 2100 px

What about collage Pins and infographics?

I’m sticking with infographics, where appropriate to my blog post. I do not expect their popularity to die down! Everyone loves a useful infographic – and when clicked, Pinners can still see the whole thing.

Even though long ones can be seen in their entirety once clicked, people get tired of scrolling. So, don’t make them 10 times taller than wide.

I recommend approximately a 1:3 ratio for infographics. 1:4 should work as well. Avoid 8, 10, or more times tall than wide.

I’ve had great success with splitting a tall infographic into several shorter ones. This gives you lots more Pins to share, multiplying your virality!

Multi-infographics examples:

Facebook Insights infographics

How to Design with the Force infographics

Best Times to Post on Social Media infographics

If you make collage Pins with several products, or the steps to create a project, I suggest you test 2:3 Pins as well. See which Pins get more Saves and drive more traffic.

I would not continue making needlessly tall “Giraffe Pins.” If you’re really tied to them, again I suggest you split test.

Some Pinners are reporting that Giraffe Pins are no longer performing as well as 2:3 shape.

Plus, space-hogging Pins are just obnoxious and many people won’t share them.

Valuable, info-packed graphics are still saved and repinned widely.

Pinterest Video Pin size

In 2019, Pinterest rolled out organic (unpaid) video Pins to all business accounts.

Pinterest seems to be giving them a lot of exposure, though many marketers are saying it doesn’t translate into clicks to their website.

I do recommend you give them a try. Keep the videos short and don’t give everything away so Pinners need to click to your site for details.

I tested one video Pin and it went nowhere. But my goal is clicks to site. Know your goals and keep an eye on your stats.

How short should your video be? Pinterest keeps stats on promoted videos, where they say 6–15 seconds works best. Now that’s short!

Also be sure to specify a strong cover image. Your cover image shows up in people’s feeds and should provide a good sense of what they’re about to watch.

Pinterest accepts a variety of shapes for videos.

Aspect ratio: Shorter than 1:2 (width:height), taller than 1.91:1.

There is a clear winner here, though.

The optimal video Pin size is 2:3 aspect ratio.

If you have a horizontal or square video, you can still make a tall Pin. Add a still photo and a title block using a tool like Keynote.

NOTE: Even though Pinterest recommends 9:16 format and accepts up to 1:2, these tall videos will be seen cropped at the top and/or bottom. Stick with 2:3 for best results.

How to Pin a LARGE Pin without slowing your website

Savvy bloggers are aware that a fast-loading website is essential.

Google knows that most web browsing now is done on mobile phones – many with slow internet connections.

To avoid a bad user experience, they are down-ranking slow websites.

In addition, people are impatient. They’ll leave your site if it doesn’t load quickly.

Google’s research says:

The average time it takes to fully load the average mobile landing page is 22 seconds. However, research also indicates 53% of people will leave a mobile page if it takes longer than 3 seconds to load.

Large, high-resolution images can wreak havoc on your page speed scores. But some of my readers want those big images on Pinterest.

Yes, you can have it both ways!

Option 1: Show a small image on your web page, and upload a high resolution version to Pinterest and/or Tailwind.

This is adequate if you don’t get a lot of site visitors pinning your images, or only care about your own Pin saves.

Option 2: Show a small image on your web page, and link it to a larger image that will be saved to Pinterest, by you or any visitor to the page.

This is a tad trickier as it involves some (very basic) coding. You do need to be able to access the “text” or HTML of your web page.

NOTE: You don’t want to resize a large image to look smaller on the page. This means the image still has to be loaded at full size, and then be resized. This isn’t saving you time at all.

What you want to do is create a large, high resolution PNG24 file for Pinterest use only. 1000×1500 pixels is said to be optimal.

Then re-save it at the size you wish to display on your site as a JPG, compressed as much as you find acceptable in appearance.

How to link a small image to a large pinnable image

Add the small image you want to show on the website.

Go to the “text” side of your WP editor.

Find the code for that image <img src=”small-image.jpg”>

Before the closing bracket, link to the image you want pinned using data-pin-media as so <img src=”small-image.jpg” data-pin-media=”large-image.jpg”>

Of course your file names will be whatever you named them, and there’s other code WP puts in in there, but that’s the simple version to explain it.

Which file types does Pinterest accept?

Save Pins to Pinterest from your website, or upload directly to Pinterest.

To upload an image or video, just click the red plus sign on desktop. Be sure to fill out all the fields. More about that after the image specs.

File types for static images are PNG or JPG. The image specs below apply to both standard organic Pins and standard Promoted Pins.

Pin Image specs

File type: PNG or JPEGMax file size: 32 MB (previously only 10MB!)Aspect ratio: We recommend using a 2:3 aspect ratio, or 1000 x 1500 pixels. Pins with an aspect ratio that’s greater than 2:3 might get cut off in people’s feeds.

 

Video at standard width (organic or promoted)

File type: .mp4, .mov or .m4vEncoding: H.264 or H.265Max file size: Up to 2GBVideo length: Minimum 4 seconds, maximum 15 minutesAspect ratio: Shorter than 1:2 (width:height), taller than 1.91:1. We recommend making your videos square (1:1) or vertical (2:3, 9:16).

Promoted Video at max width

File type: .mp4, .mov or .m4vEncoding: H.264 or H.265Max file size: 2GB or lessVideo length: Minimum 4 seconds, maximum 15 minutesAspect ratio: Square (1:1) or widescreen (16:9). Note that max. width videos can’t exceed the height of a 1:1 aspect ratio.

Promoted Carousel Image specs

Image count: 2-5 images per CarouselFile type: PNG or JPEGMax file size: 32 MB per imageAspect ratio: 1:1 or 2:3

Source for specs.

Make sure to use images that are visually compelling and will stand out in people’s feeds. Your Pin images should clearly highlight your brand or service, and give people context about what it is you offer.

Stay away from abstract imagery or stock photography that doesn’t help tell a story about your specific brand.

How to write a Pinterest Pin description

Don’t forget to include a keyword-optimized Pin description!

As of late 2019, there’s a new requirement that your Pin include a title of 100 characters or less. If you have Rich Pins enabled, this Pin title should be pulled automatically from your web page title, which you surely have already optimized for keywords.

If you choose to write a custom title, be aware that the first 30 or so characters are most important, as it’s likely only these will appear below your Pin in the Smart Feed. In the beginning of your Pin title, use the keywords you’d expect people to search when they might be looking for a Pin like yours.

Don’t keyword-stuff your Pin description. Write an intriguing, conversational 2 or 3 sentences with a compelling call-to-action to let Pinners know what they should do next.

Note: The latest from Pinterest is that they don’t want you to use the word “click” in titles or descriptions. Avoid using statements like “click to learn more.” Instead, say “visit the website” or something that avoids the word “click.”

You can include Pinterest hashtags at the end of your description.

Don’t forget to include the URL the Pin goes with (not your home page, but where to purchase or learn more).

Here are the details, direct from Pinterest:

Make sure to fill in all the text components that go with your Pin. This info gives people helpful context about your Pin, and what to expect if they click on it. The text also helps us understand more about your content so we can show it to the right people.

Optimize your landing pages
When someone clicks on your Pin, they want to learn more about it. You can link Pins to your site, blog or any other website. Make sure to pick a landing page that feels like a natural progression from the Pin, to your site. For example, Pins that feature a product should link to a page where people can buy that product. If your Pin features a DIY, it should link to the article on your site with full instructions.

Write a full description
Descriptions add context and reinforce your branding. If you’re sharing a recipe, you could mention the main ingredients or prep methods. If you’re creating a travel Pin, you could add ideas for activities at that destination.

Use real sentences, and make sure to include a call to action. You should work relevant keywords into your descriptions, but stay away from keyword stuffing. It’s unnecessary, and makes your Pins less useful for the people reading them.

Use hashtags to improve search results
Add a few relevant hashtags to help people find your content. On Pinterest, hashtags function as search terms, and people use them to find trending topics. Unlike on other platforms, Pinterest hashtags aren’t used for jokes, memes or commentary. So for a fashion brand, something like #springfashion would work well—but #ilookterribleinhats wouldn’t. If you’re not sure which hashtags to use, try searching for your topic on Pinterest, and use the autocomplete suggestions as guidance.

People often ask if they should go back and add hashtags to older Pins. You can, but it won’t help your content show up at the top of hashtag feeds. Newer Pins with that hashtag will appear first.

Also NEW is that you can schedule your uploaded Pin for FREE right inside Pinterest! At this time, you can only go 2 weeks into the future.

Pin description character counts

Title: Up to 100 characters. If you don’t fill out a title, people will see your Pin description instead.Description: Up to 500 characters. The first 50-60 characters are most likely to show up in people’s feeds, so put your most important info first.Optimize your Pinterest account for success!

In my free e-course, you’ll learn how to:

Help your target audience discover your accountConnect with influencersGet repins and followersMake eye-catching images

Easily, and for free!

Get ONE simple action step each day. Join now!

• • • CLICK to get your FREE Pinterest Basics e-course! • • •

Conclusion: Pinterest Pin size 2020

If you make squares or portrait shape image on Instagram, these can be cross-posted on Pinterest.

Note that the type of content that resonates with IGers isn’t always the same stuff that Pinners like! Quotes work well on both. But selfies are for Instagram and not Pinterest.

My top recommendation: 2:3 or 1:2.1 for Pins. For video Pins, 2:3.

1:3 to 1:4 for infographics. Make them simple, valuable, and enticing.

I recommend against posting anything shorter than a square or taller than 4x width, unless it’s already proven content.

What Pin sizes perform for you?

I’ll keep testing and reporting back. In the meantime, I’d love to hear what you’re finding to be the best Pinterest Pin size!


Like it? Share with your friends!

0 Comments

Your email address will not be published. Required fields are marked *

What's Your Reaction?

Naughty Naughty
2
Naughty
Cry Cry
6
Cry
Cute Cute
6
Cute
LOL LOL
4
LOL
Love Love
4
Love
OMG OMG
3
OMG
WIN WIN
2
WIN
WTF WTF
2
WTF
Wow Wow
6
Wow
Angry Angry
3
Angry
Damn Damn
2
Damn
Dislike Dislike
1
Dislike
Like Like
6
Like
Huh Huh
3
Huh
Choose A Format
Story
Formatted Text with Embeds and Visuals
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Ranked List
Upvote or downvote to decide the best list item
Video
Youtube, Vimeo or Vine Embeds
Send this to a friend