Brilliant Ads By Stabilo Highlight The Unnoticed Women Who Made History

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DDB Group Germany has come up with an exceptional print campaign for Stabilo Boss highlighter pens that honours the extraordinary but overlooked women who helped change the course of history. The ads show a Stabilo Boss pen highlighting these women in old, black-and-white photographs and stating their name and contribution to science, astronomy, or politics. The tag line reads, “Highlight the Remarkable“.
The women featured in the ads are Lise Meitner (who discovered nuclear fission), Katherine Johnson (NASA mathematician whose calculations resulted in the safe return of Apollo 11), and Edith Wilson (former US First Lady who assumed her husband’s presidential role after he was paralyzed). Check out the ads below.

1. Lise Meitner
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2. Katherine Johnson
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3. Edith Wilson
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Social Media Reactions

The new Stabilo adverts are perfect. pic.twitter.com/lGjmBU56j2
— Gray (@gray) July 5, 2018

 

These ads from German stationary maker STABILO that “highlight” invisible women and their contributions are absolutely BRILLIANT. #marketing pic.twitter.com/S27tyHYcYp
— J.W. Cannon (@cannonjw) July 6, 2018

 

“Highlight the remarkable”Stabilo released a campaign that highlights the women behind historical breakthroughs, changing our perspective of history forever. Amazing job, @DDB_Worldwide ?
Who else do you think should be highlighted in our history? Tweet us with your answers! pic.twitter.com/BgRl1AmsiE
— alike (@alikeofficial_) July 6, 2018

 

“Highlight the remarkable”…Great ads from Stabilo! pic.twitter.com/DU00blpcyP
— Jérémie Fontana (@SkyNebula) July 2, 2018

 

The new stabilo ads are wonderful pic.twitter.com/CwdB0ecPWn
— chloé (@heyitsmechloe) July 6, 2018

 

Excellent campaign by Stabilo and @DDB_Worldwide: ‘Highlight the Remarkable“ #ad #campaign #feminism #womeninscience pic.twitter.com/F0FgzhFwsh
— Ana (@AnaBCampe) July 2, 2018

 

These Stabilo ads ?? … pic.twitter.com/TKMEj6dWec
— Livity (@LivityUK) July 5, 2018

 
Regional campaigns were also created

?? New Stabilo Ph edition ad honors filipinos who worked hard to change the status quo. ??? pic.twitter.com/HxKbkZ0Jjt
— Jules (@chubilitto) July 8, 2018

 
CREDITSAdvertising Agency: DDB Group, Düsseldorf, GermanyChief Creative Officer: Dennis MayExecutive Creative Directors: Kristine Holzhausen , Stefan RehneArt Director: Vera IckertCopywriter: Teresa BerudeGraphic Design: Kathrin StengerPost-Production: Stefan Kranefeld ImagingPlanning Director: Christian BihnAccount Director: Philipp StarckJunior Account Manager: Malte Kraft

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