Visual appeal will be beautiful forever. When given 15 minutes to spend on a web page, users will prefer to read something with beautiful design elements, rather than look at long chunks of text.
If you run a business online or manage a website for a company, it must be your goal to attract more traffic to your site. Do you know that 39 percent of people around the world will close a website if images don’t load or the website is slow?
When users land on your home page, 50 percent of these people look for the navigation menu to browse the site. If the website is not user-friendly, you may lose a considerable amount of traffic. SEO is not the only way to grow your website. In this post, we have listed some ways to leverage graphic design to increase website traffic:
Your website must include animation on every page. Animation speaks to a visitor as nothing else can. Static banners are good, but animated banners take your calls to action to the next level. Animation brings your website elements to life. A simple scroll down button can also be animated. Banners, forms, and polls can be animated as well.
Animation is a key trend for a website made in 2017 and beyond. Insert animation in a way that makes the image come alive. But large bits of animated elements will chew away at the bandwidth on your site, so keep it simple.
The illusion of Life is a video which directly teaches animation. You can also look at HTML Tools to learn advanced animation for your website.
Choosing a color theme is an integral part of a website’s branding. Every color palette speaks a different language and sparks a different emotion.
Moreover, colors are the first thing users notice on your banners and ads. These colors get permanently associated with your brand.
In a journal article, researchers studied various colors on websites and determined that a user takes 90 seconds to form an opinion about a product. The color of that product/object forms 62-90% of this opinion.
Researchers believe that warm color tones lead to higher conversion rates on a website. Green colored calls to action ensure a user that he or she is making the right decision, whereas black or grey signaled a negative or wrong impression.
Just imagine how weird it would be to see the McDonald’s website in a green and white color palette?
By 2020, five billion digital users will be browsing your website through a mobile device. Your website should be prepared to cater to different device sizes. Google will also prefer to rank your site over others if it has responsive design. Make responsive design a priority to get a higher number of conversions from mobile users.
Pinterest is the social medium which is famous for its visually-enticing content. Users generate the content posted on Pinterest, but the company has created the layout. Pinterest defies reverse chronology and allows users to create boards based on topics they love.
While Twitter and Facebook are busy ranking posts according to traffic, Pinterest takes the cake by designing the website the way their users like it. If you like Peacock prints, you will find more peacock-related pins on your feed. If you are a lover of vintage cars, pins and boards related to vintage automobiles will frequent your feed.
More than 84 percent of users access Pinterest from multiple devices, but the user experience remains the same. Just like Pinterest, create a design which keeps the user in mind.
Your website should be a tool that cements your strong brand personality in the minds of a digital audience. Web design helps convey marketing messages to your audience most and professionally.
Color psychology, navigation, and user feedback are markers that enable designers to create lasting experiences. Moreover, you should A/B test every design element to find what works best for your users. Got any web design tips that worked for your brand? Tell us in the comments section below.
“This post was written by Wayne Terrysson. Wayne is a marketing manager at CouponoBox, A daily deals, and coupon-providing website.”