Want to know how to make quote images that build your brand?
Some people say quote images are just fluff and not good for your social media strategy.
On the contrary, we find quote images to be quite valuable for your marketing!
When quotes are designed in a brand style, amazing things start to happen – like trust, community, and eventually sales.
Quote images can spark emotion and inspire your audience, no matter which niche, service, or product you provide.
We’ll show you the top three ways to make inspiring quote images for your brand! Plus stick around to the end to get a special offer Stencil has for you.
This is a guest post written for LouiseM.com by Stencil.
Top Three Ways to Make Inspiring Quote Images
So how can you use quote images in your content strategy?
Check out these 3 ideas – plus a special section on how bloggers and book authors can come up with their perfect quote images!
Showcase your brand culture
A distinction in any brand is their culture and target audience.
What sets your audience apart from the rest of the world?
Are they women entrepreneurs who were born in the 60’s or are they Millennials? Serving women who were born in different eras can make a difference in content strategy.
When creating quote images, you have to think about how they’ll serve your audience and delight them.
Certain movies, music, and tv shows can all play a role in your quote image content. The key is using the quotes which fit the audience you serve.
You might have more than one customer avatar to serve. You may serve mostly women entrepreneurs but have a handful of men entrepreneurs.
Find the common denominator that can hit home with them.
Then find quotes that resonate with your audience.
Where to find your perfect quotes
We recommend Stencil!
Finding quotes in Stencil is super easy! Simply search a topic or author and you get a list of quotes from their library.
Let’s explore cultural type posts further.
Take a look at one of Sandi Krakowski’s Facebook quote images below.
She’s a social media influencer who mentors small business owners and has created a tight knit community who cares about business, family, and Christianity.
She uses quote images sprinkled throughout her social media content to inspire and connect with her followers.
Her quote images engage her audience at an astonishing rate with more than 2.5K likes, 96 comments, and 750 shares. Quite impressive!
On Instagram, Reese Witherspoon’s fashion and accessory line, Draper James, does a fabulous job including “southernisms” that sets the southern charm they obviously want to exude.
We love that Draper James uses patterns and backgrounds that depict exuberance and elegance with their quotes. It brings their posts together nicely!
No matter if you choose a photo, pattern, or solid background for your quote image, make it yours by using your website URL or logo.
Check out one of their quote images below!
No better place on Earth. Comment a ? if you agree #southernisms
You may say your brand is too professional to have quote images throughout social media and there’s no way you can depict your brand in such a way. I understand!
Here’s a question for you: When you go on social media, are you looking for products and services?
Most people go on social media to take a break, need a laugh, find some joy, and feel a sense of community. Social media is an emotional roller coaster! Why not be a part of the inspiring bunch that builds a community?
Think about other ways you can share in quote form.
How to use testimonial quote images
Let’s go to the second form you can try!
Word of mouth referrals are everything to a business and to get a testimonial from a customer or client is gold.
The only problem with testimonials is that people can easily pass them by and not read what an excellent product or service you provide.
Showcase the testimonial as an image!
Use your brand colors and font to highlight the best and brightest testimonials to share on social media.
With Stencil, testimonials are super easy to create into images by using the Chrome extension.
If you’ve received your testimonial via email, simply highlight it and click on the Stencil icon extension. It automatically pops the testimonial into the Stencil canvas to get your image going!
Check it out in action below:
Launch a product with “Sneak Peek” quotes
Take a look at the third awesome way to use quote images.
Sneak peek launches are bits of news that give a flavor of what’s happening next for your brand. It’s like leaving a trail of sprinkles to get to the cake.
Oh, I like that idea! Quotes can open so many doors for launches.
Here’s an example, perhaps your business is launching a course on productivity. Find amazing quotes in Stencil about productivity, success, time, etc.
Give a teaser about your program with awesome images a couple of weeks in advance, then a week in advance, then a couple of days, then the day of the launch.
Take a look below:
Two of these quotes were found in the Stencil quote library by searching the word ‘time.’ The third was a Tim Ferriss quote picked up using the Stencil extension.
These quote images will help segue into a post or caption to let people know about your upcoming course on productivity.
Once launched, of course you’ll let people know that they can now sign up to the course – and you can make that image in Stencil as well!
The quote images can be seen as a step-by-step process to introducing a new product or service.
Quotes make it easy to start a conversation and get the engagement started.
Authors and Bloggers: Quote Yourself!
Bonus section from Louise 🙂
If you’re a writer, you may wonder how you can create eye-grabbing images.
Use your words!
The combination of compelling words plus a powerful image gets viewers to stop and take notice.
Plus, image quotes are among the most reshared social media posts.
I often use “tips graphics” of quotes pulled from my blog to showcase my expertise in my niche.
And you can too!
These simple images were made by a book author.
4 easy steps to make viral quote images
1 | Start with what you know – your best words!
Authors: pull a dozen or more sound bites from your book.
Bloggers: go for half a dozen blurbs from your blog post.
Shorter is better – 8 to 12 words each.
2 | Find ONE simple background that coordinates with your branding.
3 | Add your logo or the book’s name small at the bottom of the image.
Optionally, you can also add the website URL as a small line of text.
4 | Place one of the quotes atop the background, and save.
Rinse and repeat: Add each quote, then save. You can really crank ’em out!
Then share your graphics on all your social channels.
For bloggers, these also work exceedingly well on your blog post, adding visual interest to break up long blocks of text.
And if you monetize your site with ads, you can thank me later when you see how many more ad placements (and income!) you get by adding images throughout.
Recap on ways to make inspiring quote images (plus a Stencil offer!)
Quote images can be used in a variety of ways, as we’ve explored. However the key is to create images with your target audience in mind.
Even if a quote works well for a business you love, it doesn’t mean you should use it for your brand.
Focus on your customer avatar and get a sense of what they like.
Remember to keep it light, have a sense of humor, and use the images here and there throughout your social media strategy.
People are looking to get a break when they’re on social media and are not looking to get hounded on purchasing products or services.
Building a community that adores your style will bring in more sales.
Here again are the 3 4 ways to make quote images that inspire your audience:
Brand CultureTestimonialsSneak Peeks(bonus) Quote Yourself!
Creating quote images can be fun and easy, especially with Stencil.
To help you create quote images for your business, we’re offering a 10% discount on any Stencil plan exclusively for Louise’s readers.
Use code LOUISEM10 when you sign up to Stencil.
Disclosure: As a Stencil affiliate, I will earn a referral fee if you purchase a plan.
Let us know what type of quote images inspire you in the comments!