The Information We Collect
We collect information directly from individuals, from third-parties and automatically through our Platform.
Account and Profile Information: When you create an account and profile on the Switch Your Mood, we collect your name, contact information, and other information you provide. Your name, photo, and any other information that you choose to add to your public-facing profile will be available for viewing to users of our Websites. Once you activate a profile, other users will be able to see in your profile certain information about your activity on the switch your mood, such as the questions and answers you post, your followers and who you follow, topics of interest to you, the information you list as credentials, and your edits to Your Content. For more information about your choices for publicly displayed information, see the section below about Your Choices.
Your Content: We collect and store the information and content that you post to the Switch Your Mood Platform, including your questions, answers, photos, comments. Unless you have posted certain content anonymously, Your Content, date and time stamps, and all associated comments are publicly viewable on our Platform, along with your name. This also may be indexed by search engines and be republished elsewhere on the Internet in accordance with our Terms of Service. For more information about what you can change, see the below section on Your Choices.
Communications. When you communicate with us (via email, phone, through our Website or otherwise), we may maintain a record of your communication.
Ad Services. The Switch Your Mood Platform includes the Switch Your Mood advertising services (“Ad Services”), which may collect user activity and browsing history within the Switch Your Mood Website and across third-party sites and online services, including those that include our ad pixels (“Pixels”), widgets, plug-ins, buttons, or related services. Our Ad Services collect browsing information – such as IP address and location, date and time stamp, user agent, Switch your Mood cookie ID (if applicable), URL, and time zone, and other information about user activities on the Website, as well as on third-party sites and services that have embedded our Pixels, widgets, plug-ins, buttons, or related services. See the section below about our Ads for more information.
How We Use Your Information
We do not sell your personally identifying information – such as your name and contact information – to third parties to use for their own marketing purposes.
Switch Your Mood uses the information we collect:
To provide you the services we offer on the Website, communicate with you about your use of the website, respond to your inquiries, provide troubleshooting, and for other customer service purposes.
To tailor the content and information that we may send or display to you in the Website, to offer location customization, and personalized help and instructions, and to otherwise personalize your experiences while using the Website.
To display interest-based advertising to you in the Switch Your Mood, to improve our advertising and measurement systems so we can show you relevant ads, and to measure the effectiveness and reach of ads and services. For more information, see the Ad Services section below.
For marketing and promotional purposes, such as to send you news and newsletters, special offers, and promotions, or to otherwise contact you about products or information we think may interest you, including information about third party products and services.
To track the success of our communications and marketing, and to gather metrics about the Ad Services.
To better understand how users access and use our Website, including the Ad Services, both on an aggregated and individualized basis, and for other research and analytical purposes.
To evaluate and improve our website, including the Ad Services, and to develop new products and services.
To comply with legal obligations, as part of our general business operations, and for other business administration purposes.
How We Share Your Information
We share information as set forth below, and where individuals have otherwise consented:
Service Providers. We may share your information with third party service providers who use this information to perform services for us, such as payment processors, hosting providers, auditors, advisors, consultants, customer service and support providers, as well as those who assist us in providing the Ad Services.
Business Transfers. We may disclose or transfer information, including personal data, as part of any merger, sale, and transfer of our assets, acquisition or restructuring of all or part of our business, bankruptcy, or similar event.
Legally Required. We may disclose your information if we are required to do so by law.
Protection of Rights. We may disclose information, where we believe it necessary to respond to claims, asserted against us or, comply with legal process (e.g., subpoenas or warrants), enforce or administer our agreements and terms, for fraud prevention, risk assessment, investigation, and protect the rights, property or safety of Switch Your Mood, its users, or others.
Your Content and Activity. Your Content, including your name, profile picture, profile information, and certain associated activity information is available to other users of our website and may be viewed publicly. Public viewing includes availability to non-registered visitors and can occur when users share Your Content across other sites or services. In addition, Your Content may be indexed by search engines. See the section below about Your Choices for information about how you may change how certain information is shared or viewed by others.
Ad Metrics. We may share with users of our Ad Services aggregate statistics, metrics and other reports about the performance of their ads or content in our websites such as the number of unique user views, demographics about the users who saw their ads or content, conversion rates, and date and time information. We do not share IP addresses or personal information. We may also allow our advertisers to use Pixels on the Switch Your Mood Platform in order to collect information about the performance of their ads.
Switch Your Mood Ads
We display personalized ads and content to you on our Website. To show users relevant ads and other personalized content, we may use information that we have collected via the Switch Your Mood, including from our Pixels, widgets, plug-ins, or buttons embedded on third party sites that collect information about a user’s activity on other sites. We also use this information to measure advertising effectiveness and to provide metrics about ad performance to advertising customers. For example, if you visit websites that sell sports apparel, we may show you sports-related ads or content on the Switch Your Mood Website. We may report to the user of our Ad Services the number of Switch your Mood users that saw a particular ad and certain aggregated demographic information about the viewers of the ad. See the Pixel Privacy Terms for more information about our Ad Services and how our Pixels are used.
Users of our Ad Services may also provide us with information as part of their ad campaigns. For example, they may share customer list information (e.g., email or phone number for current and prospective customers) with us in order to create customized audiences for their ad campaigns. We only use this customer list information to facilitate the particular user’s campaign (including ad metrics and reporting to that user) or for fraud detection and security purposes. We do not disclose these customer lists to third parties (other than our services providers) unless required by law, and we do not disclose to the relevant Ad Services user the names or identities of their customers that were successfully reached as part of such campaigns.
While you cannot opt out of advertising on the Switch Your Mood Website, you may opt out of much interest-based advertising on third-party sites and through third-party ad networks (including Facebook Audience Network and Google AdSense). Opting out means that you will no longer receive personalized ads by third parties ad networks from which you have opted out, which is based on your browsing information across multiple sites and online services; if you delete cookies or change devices, your opt-out may no longer be effective.
How We Protect Your Information
The security of your information is important to us. Our Website has implemented safeguards to protect the information we collect. However, no website or Internet transmission is completely secure. We urge you to take steps to keep your personal data safe, such as choosing a strong password and keeping it private, as well as logging out of your user account, and closing your web browser when finished using the our Platform.
Access and Amend Your Information
You may update or correct your account information at any time by logging in to your account. You may also make a number of other adjustments to settings or the display of information about you as described in more detail in the following section about Your Choices.
You may, of course, decline to submit information through the Switch Your Mood Website, in which case we may not be able to provide certain services to you. You may also control the types of notifications and communications we send, limit the information shared within our Platform about you, and otherwise amend certain privacy settings. Here is some further information about some of your choices:
Anonymous Posts. You may post certain content anonymously, including questions and answers. In such event, your name is not displayed along with the content, and switch your mood does not associate such content with your user ID and other profile data. For information see how anonymity works on Switch Your Mood.
Your Content. You may edit or delete the answers that you post at any time. Any questions you have posted may remain on the Switch your mood Platform and be edited by other users. Any deleted content will be removed from third party sites from which it has been shared via our website sharing features; however, we have no control over deletions or changes to Your Content if it has been shared manually by others. When you make edits to Your Content, other users will be able to see the history of those edits in your profile activity.
Adult Content. In your profile’s privacy settings, you can select whether to receive adult content.
Emails and Communications. When you join us by signing up for an account or creating a profile, as part of the service, you will receive our website digest containing content that we believe may match your interests. As permitted by law, you are also opting to receive other emails from us that may be of interest to you as a user of the Switchyourmood. You can manage your email and notice preferences in your account profile settings, under your Emails and Notifications settings, but note that you cannot opt out of receiving certain administrative or legal notices from us. If you opt-out of receiving emails about recommendations or other information we think may interest you, we may still send you transactional e-mails about your account or any services you have requested or received from us. It may take up to 10 business days for us to process opt-out requests.
Additionally, by joining us, you are agreeing to receive feedback and communications from third-parties within the Switch Your Mood Website, including third parties who may comment on your postings within the Switch Your Mood website. In your profile, under your Privacy Settings, you can adjust whether to allow people to comment on your answers and posts. You can also adjust permissions about who you allow to send you messages on our websites.
Followers. You can block the ability of another Switch your Mood user to follow you by selecting the setting for this in the other user’s profile. You can change whether or not you follow other users.
Topics. You can change topics that you follow or that your profile lists as areas that you know about.
Credentials. You can change your credentials that are displayed in your profile or in connection with a specific answer.
Indexed Search. In your privacy settings, you can control whether your profile and name are indexed by search engines. Changes to privacy settings may only apply on a going-forward basis; for example, your name (e.g., answers and profile) that has already been indexed by search engines may remain indexed for a period of time even after you have turned off indexing, as implementing this change is outside of our control.
Deleted or Deactivated Account. If you choose to Delete Your Account in your privacy settings, then all of Your Content will be removed from public visibility on the witch Your Mood Platform, and it may not be restored by us, even if you change your mind. If you choose to Deactivate Your Account, then you will no longer receive any communications from us, and users will not be able to interact with you; however, Your Content will remain on our Website. Once you deactivate your account, you can reactivate it anytime by choosing to log in.
Targeted Advertising. For information about targeted advertising choices, see the witch Your mood Ads section above.
Linked Networks. You may connect or disconnect your Linked Networks, such as Facebook, through the Account Settings tab in your profile settings. Once you disconnect it, we will no longer receive information from that Linked Network going forward; we may still maintain the information we have already collected.
We do not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to register. If we become aware that we have collected personal information from a child under the relevant age without parental consent, we take steps to delete that information.