Having a money-making website is the bomb!
Not only will you be able to generate truckloads of money while you’re off somewhere sipping margaritas, but you’ll also be able to create strategic partnerships that can bring you even more cash.
If that’s what you’ve been trying to accomplish these past few years — yet you’re failing miserably — then you’re in the right place.
Allow me to share with you three tried and tested strategies that seasoned marketers are using to create income-generating sites.
If you’re sick and tired of seeing your site making very little to no sales AT ALL, then you need to put your learning cap on.
1. Design With Your Customers In Mind
Did you know that a user-oriented design can increase customer satisfaction by up to 20 percent?
This statistic shows undeniable proof that customers, both potential and existing, value user-friendliness in their online experience.
So, how can you make your website more user-friendly? For starters, you can implement layouts and design elements that make it easy for your visitors to use and interact with your site.
Not only does this enhance the user experience, but you’re also providing them a clear path towards conversion. This, of course, should bode well for your bottom line.
Focus on User Experience (UX)
Before deciding which design elements you want to incorporate in your website, you’d do well to ask yourself the following questions first:
What do I want customers to do upon visiting my site?
Do I want to sell them a product or service?
If so, how do I apply design elements in a way that leads them towards that goal?
How you answer these questions will determine how you set up your website’s user flow. In other words, it gives you a more precise roadmap on how to organize your page elements on your site. These page elements are as follows:
Lead generation forms
By leaving unmistakable clues that help guide your visitors where you want them to go, you will get better results in turning them into actual customers.
2. Keep It “Mobile-Friendly”
If you’ve been keeping up with recent trends, then you probably know by now that mobile use has increased in popularity, so much so that it’s got desktop use beat in numerous statistical categories.
This has prompted businesses to optimize their website for mobile use. If you don’t follow suit, then you’re bound to lose a ton of conversion opportunities.
So how does one make a website more “mobile-friendly”? Mostly, the idea is to ensure that your site can adapt to the screens of mobile devices, from iPads to Android devices to smartphones and smartwatches.
However, it’s not easy for the average webmaster to make these changes manually, which is why most have taken to using responsive themes in their mobile optimization efforts. Upon implementation, these themes automatically adapt to the size of the screen regardless of the device used.
Responsive design not only makes the mobile version of your site look better on any device, but it also helps improve user experience (UX).
It bears noting that responsive themes are not the end-all-be-all solution in the mobile optimization process. If you want to go the full nine yards, the following strategies should serve you well.
Evaluate the mobile version of your site from a UX perspective.
Integrate long-form infographics into your website’s content to streamline the vertical viewing experience on mobile devices.
Highlight the headline, value proposition, and the CTA button in your custom mobile design.
Do extensive research to understand the wants and needs of your target audience better and implement the custom changes that directly address them.
Eliminate points of friction that stop mobile users in their tracks towards the conversion path.
So, you’ve made the necessary adjustments to make your website more mobile-friendly. How would you know if your efforts have been successful? Well, Google has been kind enough to provide us with their handy Mobile-Friendly Test tool to do the work for us.
Go to the site, and it should be easy street from there. Type your site’s URL, click on the “ANALYZE” button and wait for the tool to finish analyzing. Before long, the page will tell you if your site is mobile-friendly or not.
3. Shorten Your Website’s Loading Time
As a web developer, ignoring your website’s loading speed is a costly mistake you can’t afford to make. For one, a slow-loading page on your site is a conversion killer.
In fact, a study by Google shows that 40% of desktop users won’t hesitate to leave a website that takes over 3 seconds to load. That number even shoots up to 53% for mobile users.
It’s clear as day: If you want your website to generate more sales, you need to do everything necessary to increase its loading speed.
There is a multitude of strategies to increase your website’s loading speed. As such, using a Content Delivery Network or CDN is one strategy that invariably produces positive results.
Essentially, a CDN is a globally-distributed system of servers that stores and distributes the cached version of your website’s content. When a user visits a webpage that is part of the network, the server closest to the user works to deliver the cached content, reducing network latency caused by long distances.
There are many possible reasons why a website’s loading speed leaves much to be desired. But thanks to Google (again!), there is a free tool called PageSpeed Insights that can help you narrow down the number of potential causes.
The tool is self-explanatory and easy to use. Again, enter your website’s URL, click “ANALYZE,” and then wait for the results.
To top it off, the tool also provides “Optimization Suggestions” that will help you fix the issues that are negatively impacting your website’s performance.
Do you want your website to generate better conversions? Then the three tactics mentioned here should keep you on the right track.
More importantly, if you want your website to generate a high amount of sales with regularity, you have to treat it like a living, breathing organism. After all, the Internet always evolves, and your website needs to adapt to the attendant changes to keep those sales rolling in.